Tag Archives | list building

List Building – Questions & Answer Style

email list buildingAre you sick of hearing the phrase, “The money is in the list”.

To be honest, I am.

But I have to say that unlike many of the urban myths that are peddled by some in this business, it is completely and utterly true.

So let’s take a look at the list building topic in a straightforward question and answer style!

Q: Why is building a list so important?

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Banner Ads On Your Site

banner adsWhen I started out online in 2010 I was told to:

1. Find a profitable niche
2. Set up a blog
3. Place affiliate banners on the sidebar of the blog to earn money

This method is flawed and if you follow it you’re unlikely to make any money at all (read on to find out why).

Despite this I still see marketers teaching this and many more newcomers following it.

I can understand why because it seems like a reasonable plan at first sight. Surely a proportion of your visitors will click on the banners and buy the product that the banner is being linked to?

Well, if you have TONS of traffic, yes, you can make sales in this way.

But let’s look at the math (or maths depending on where you live in the World :-)): Continue Reading →

Exactly How I Built My List From Scratch

List BuildingThere is a lot of misinformation in internet marketing but the number one biggest universal truth is this:

“The money is in the list.”

I’m sure you’ve heard it many times and I can’t stress how important and how valuable having a list is.

Unfortunately, there are too many people who have been interested in making money online for many months (or sometimes) years but have STILL not built a list!

One of the most frequent questions I get asked is, “Rob, how did you build your list?”.

So I thought I’d answer that in this post…

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(Re-)Using Blog Content For List Building

recycling blog contentHaving a blog is a great thing:

1. It’s your “HQ” online and a place where people can find out more about your business

2. It’s an awesome way to build trust and rapport with your subscribers and customers

3. Over time it can start to generate traffic from Google

As you publish more blog posts on tips, tricks, strategies and things you’ve been up to it’s amazing how quickly your blog content can build out.

The only problem is that after a while a lot of your posts can become “buried” on previous pages on your blog.

For example, if you scroll down on the main page of this blog you’ll see a link which says “Previous Entries”. Clicking on this takes you back in time.

In fact, if you keep clicking you’ll eventually find my first ever post back in December 2010.

But here’s the problem: The majority of your new subscribers and visitors will never see the majority of your older posts simply because very few people go back through the archives like that.

This is a waste.

So here’s a couple of “tricks” that I’ve used to make the most of your blog content.

1. Repurpose Your Blog Content Into An eBook

This is exactly what I did on my niche blog TinLunchBoxesHQ.Com.

I simply collated all the individual posts together in a Word document, formatted it a little and saved it as a PDF file.

Then I placed an optin form on the sidebar offering this PDF eBook for free in return for signing up to my list.

It took me probably 1 hour to do and I’m now gaining email subscribers passively! 🙂

Remember: The value is not just in the information you provide to your subscribers and customers but in the structure of that information. A random collection of blog posts has less value that a collated single file with a proper index. So don’t underestimate this method!

If you have a blog but aren’t building a list yet then this is an excellent way to start one (and you must!). I did the process manually as I said but you can also use free tools online such as zinepal. Give it a try now: Just enter a URL of a blog in the box and click the “Select Stories” button.

2. Use Your Older Blog Posts In Your Autoresponder Messages

This is something I’ve used sparingly as well.

There are a couple of posts on this blog that have received a lot of attention in terms of comments, Facebook, Likes and Tweets. But I know that my newer subscribers might never see them.

So I have added a few new autoresponder email messages to my Aweber account which links to them.

If you want to do both of these tips then perhaps you just use some of the posts for your eBook and the rest for your Autoresponder. It doesn’t really matter, there’s no harm in delivering content twice provided it is high value and helpful for your subscribers.

Making The Most Of What You’ve Got…

These 2 ideas are all about repurposing which is an extremely powerful thing to do when running your web-business. In short repurposing is about making the most of what you’ve got.

Talking of old blog posts, here’s one which you might not have seen where I talk more about repurposing and how you can get more results for less work.

I hope you found this useful? Please share, like and tweet if so 🙂 Do drop a comment below as well as I’d love to hear your feedback…

Do You Know Your Front End From Your Back End?

back end of a web business donkeyRelax, I’m not being rude with the title of this post 😉

Instead, this is a genuine question – I promise!

If somebody asked you to explain the difference between the front end and back end of a web business what would you say?

If you’d have asked me during my first 12 months online then I wouldn’t have had a clue so if you’re in the dark too then please don’t feel bad.

But do read on, because this post is for you and concerns one of THE most important things to understand when it comes to making money on the internet…

Your Sales Funnel

The sales funnel is simply the journey your subscribers and customers take through your business.

Take a look at the picture below which shows your sales funnel:

Make Money Online Sales Funnel Front End Back End

As you can see, the sales funnel is split into 2 parts, the front end and the back end. Let’s look at these…

The Front End: This is what happens as people join your list as new subscribers.

But how do people join your list in the first place? Well, this could be in a couple of ways.

They could…

1. Sign up for your newsletter or free gift using the opt in form on the sidebar of your blog or on your squeeze page
2. Purchase one of your products

Basically, there are a number of potential different “on ramps” which allow people to become your subscriber.

Either way, they join your list at the front end of your business.

The Back End: This is what happens after people have become your subscribers.

As you’ll see from the diagram above they basically receive follow up emails from you. These can be either trust building emails such as sending free gifts, PDF cheat sheets, videos, blog updates or they can be promotional emails where you promote your own or affiliate products.

Now here’s the most important thing of all:

MOST OF THE MONEY YOU’LL EVER MAKE ONLINE WILL BE FROM THE BACK END OF YOUR BUSINESS!!!

Understanding this is super powerful.

Most online (and offline) businesses only make a tiny amount for profit, break even or even LOSE money on the FRONT END of their business.

For example, many businesses spend money on advertising, getting ranked in Google (SEO), direct mail, live events and so on in order to generate new subscribers.

There are ways of immediately making money on the front end of the business but basically it is rare to make a big profit.

This is FINE and how it should be provided that you have a solid back end to your business that makes the real money for you!

And this means of course it’s vital to build your email follow up sequence well.

The great thing here is that it can be put on autopilot using your autoresponder.

It’s also important to make sure you look after your subscribers so they get a great experience. This is something a lot of people fail to do and it really makes a big difference when you go to your list and offer them a product to purchase.

If you get this right then the subscribers on your list are more likely to become your customers. And your customers are more likely to purchase from you time and time again.

They are happy and you make money. It’s a Win-Win!

So…

Understanding the difference between the front and back ends is really important as you start to see a clear difference between your lead generation activities and real money making activities.

This really helped me to think a lot clearer about what I was doing when I learnt this.

A FAILURE to understand it often leads to big problems. For example, I met someone who was offering 35% commission on a small product of theirs and was frustrated that he couldn’t get affiliates to promote it for him.

This person has failed to understand that this product could have been used as a lead generation and traffic strategy at the front end of his business. By offering 100% (yes 100%!) commission on the product he would have had a much better chance of getting other marketers to promote.

But this person couldn’t understand this and kept saying, “Why would I ever give 100%? I’m in this for the money!”

But if he had understood his front end from his back end then he would have been able to see that it’s worth giving ALL of the profits away on the front end to drive the traffic. Then once the customers are onto the list you can make MUCH more money by building more trust with them and promoting to them again and again!

A similar attitude to whatever traffic techniques you decide to use will serve you very well too.

Does this make sense? Please do go for the LIKE button if you liked and let me know your questions/thoughts/anger/disagreements below 🙂

How To Get Proven Buyers Passively And For Free

How To Get Proven Buyers Passively And For FreeIf you’ve been a subscriber of mine for a while you’ll know that I always say building a list of subscribers is hands down the easiest and fastest way to make money from the internet.

That’s because, well, quite honestly, it is!

But here’s the thing: Not all subscribers are created equal.

In fact, there are 2 kinds of subscribers:  Continue Reading →

How I Doubled My Email Opt-In Conversions

how I doubled my conversionsIf you’ve followed me for any length of time then you’ll know that I’m a huge believer in building an email list of subscribers.

Of course, there are many other ways to make money online aside from building a list. For example, advertising and e-commerce.

In fact, I have an old niche website that I built in 2010 that still to this day generates a (very!) small amount of passive income from both Amazon’s affiliate program and Adsense (that is, where you place Google ads on your website and get paid when somebody clicks on them).

This said, I believe that in the vast majority of niches taking the trouble to build a list and develop trust with your subscribers is extremely powerful and the best way forward.

This discussion could go on for several blog posts but what I would really like to share with you today is how I recently managed to more than double my opt conversions here at Gain Higher Ground.

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My Take On Google+ (And Other Distractions…)

Google PlusMaybe I have broken one of the golden rules of copywriting in the title of this article by giving away my thoughts right up front.

In fact, you could stop reading after this next paragraph if you like:-

I’m not particularly impressed with Google’s attempt at a social network. I predict that in one year’s time Google+ it will have gone the same way as Buzz, Wave and other ill-fated Google projects. I’ll tell you why I think this later in the post (Read: Please don’t actually stop reading here!).

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How To Write A Profitable eBook Working Only 15 Minutes Per Day

101 Profitable Niches Analyzed By Rob CornishThis post is inspired by recent experiences creating my new eBook, “101 Profitable Niches Analyzed …And How To Make Money From Them”.

Specifically, I’d like to share with you some methods, tips and tricks that will help you create your own eBook.

Notice I say “create” here and not “write” as there is more to producing an eBook that simply writing it, as we shall see… 😉

Why Write An eBook Anyway?

Here are some advantages of writing an eBook:

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Business Update: March 2011

GHG Business UpdateAlthough most of the content I create for you here at Gain Higher Ground is in the form of “how-to” articles, videos and audios, I thought it would be useful to occasionally update you on exactly what I’m up in my own online business!

So, in this post I’m going to share the following key things with you:

1. My stock market product launch
2. Email list building for this blog
3. Setting up my limited company and bank account
4. Facebook marketing

Right, let’s get started…!

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