Did you see the change?
Google has dropped the ads in the right hand side of their search results:
Also, the maximum number of ads at the top has increased from 3 to 4.
A: Google says, amongst other things, that the right hand side ads weren’t clicked on much anyway plus it wants to make the search results the same on desktop, tablet and mobile.
Most searches now happen on the latter which obviously doesn’t have a right hand “ad rail” anyway.
Q: Good News or Bad?
A: This is where you have to laugh a bit.
Let’s take the opinions from just 2 very successful marketers in the last 24 hours:
Marketer A: “This is the ‘final nail in SEO’s coffin’ because less natural listings are visible at the top of the search results.”
Marketer B: “GREAT news for SEO – 4 ads at the top mean users have to scroll down to see the natural listings which are more trusted over the ads – so more clicks on pages in the lower ranking results.”
Different views but also different agendas because guess what …