I snapped this on my phone at the weekend:
Here’s why it’s superb marketing:
1) Social Proof + New
If everyone’s talking about something it MUST be worth knowing, right?
But this doesn’t just deliver a huge bolt of social proof, it also implies that this diet must be something new.
And that’s powerful because a common objection to most information products is the prospect thinking, “Mmm, I probably know this already – I’ll bet it’s just the same as XYZ.”
So by subtly implying the information is different/fresh/new we handle this objection right upfront.
2) Biggest Objections Answered
The sub-headline…. Continue Reading →