The Ultimate Headline? (SUPERB Example)

I snapped this on my phone at the weekend:

The Ultimate Headline

Here’s why it’s superb marketing:

1) Social Proof + New
If everyone’s talking about something it MUST be worth knowing, right?


But this doesn’t just deliver a huge bolt of social proof, it also implies that this diet must be something new.

And that’s powerful because a common objection to most information products is the prospect thinking, “Mmm, I probably know this already – I’ll bet it’s just the same as XYZ.”

So by subtly implying the information is different/fresh/new we handle this objection right upfront.

2) Biggest Objections Answered
The sub-headline…. Continue Reading →

Fast Tip Friday: I Use This Almost Everyday

It’s Friday and I thought I’d share a little “trick” that I use almost everyday:

Click on the video below to watch (6+ mins):

Do you have any shortcuts or tricks of your own that you could share with us? I’d love to hear from you – all comments welcome good and bad, as always! Please do drop a quick comment below… Cheers, Rob 🙂

A Warning About Windows 10 – And Some Other Thoughts

It’s been 7 days since I upgraded to Windows 10.

Here’s a short video with my thoughts on it plus a warning about something you might like to consider after upgrading.

Click on the video below to watch (8 mins):

What do you think? I’d love to hear your thoughts and, as always, all views are welcome. Drop a quick comment below… Cheers, Rob 🙂

Key Takeaways From A Brilliant Blog Post

Please click on the video below to play:

You can read the blog post here: (Opens in new tab)

Any thoughts, comments, questions are very welcome below. Kind regards, Rob 🙂

The Death Of The Warrior Forum

death of the warrior forumFreelancer paid $3.2 million to buy in April 2014.

A year and a bit on, how’s that investment looking?

Not great in my opinion.

Information from Freelancer itself is limited but its 2014 Annual Report (available on the investors section of its website: comments on two main things:

(1) “In May 2014 [1 month after purchasing the site] we released Warrior Payments, an all-in-one payment, affiliate and distribution platform for digital products and services”


(2) “In May 2014 we introduced Warrior Ask Me Anything (WAMA) events via Warrior TV, which are live Q&A sessions with some of the finest Internet marketers and entrepreneurs in the world.”

So how are these doing? Continue Reading →

Is It Best To Create A Free Or A Paid Product?

free verse paid productI love it when people tell me they are planning on creating (or licensing and rebranding) a product of their own.


Because owning your own products is one of the keys to long term online success.

Yes, there are short term strategies that you can use to potentially make money here and there.

And for many people that’s not such a bad thing to get started with and gain some experience.

But really in the long run, becoming an owner of a quality product (or products) is definitely the way to go.

(If you doubt this ask yourself this question: Can you think of ANYONE who is long term successful who DOESN’T have their own products?)

This said, I do see a common pattern here:

STRATEGY #1 Continue Reading →

Google’s “Mobile Friendly” Update

I’ve had a few questions about the new Google “mobile friendly” search ranking changes that are coming along on April 21st.

As with all of Google’s updates, a lot of detail and analysis has been written already. Just search for “Google update mobile” and you’ll find no shortage of advice.

Also (as usual) many SEO companies and internet marketers are seeking to cash in by selling products about how best to deal with forthcoming changes.

These are often accompanied with grave warnings about what will happen to you if you fail to act.

So, what is my take?

Well, if it’s okay with you, let me first tell you what I’m doing about it so you can see where I’m coming from.

Then, I’ll outline my advice.

What am I personally doing about this?

Continue Reading →

Top 10 Most Annoying Email Subject Lines EVER (Voted for by you!)

Firstly, congratulations to:

Raj S.
Jo O.
Gary M.

All of whom win a $25 Amazon Gift Card. They were picked at random after completing the one question survey I sent out last week:


Thank you to everyone who entered and sorry if you were unlucky with the prizes this time – I’m sure you’ll have another chance at some point in the future!

Needless to stay this is all a bit unscientific but having gone through all of the results here are the top 10 from least annoying (No.10) to most annoying (No.1).

10: “You have a commission…”

This is just one example from a wider set of spammy subject lines:

  • You have a payment
  • Congratulations you are in
  • Activate now
  • Your account details
  • You have been selected
  • About your order (when you’ve ordered nothing)

My only comment with these is that 95% of them are likely to be either:

1) Genuine spam (i.e., completely unsolicited emails)


2) “Biz op” promos (The kind that lead to videos with actors, mansions, fast cars and no information on what the actual product is)

In other words, if they are not already being funneled automatically into your spam/junk folder, then they should be!

9: “Good news and bad news…”

This was actually the example which inspired me to run the survey in the first place. I was surprised that it wasn’t cited as a more frequent offender really. But I guess it just goes to show different things annoy different people!

Continue Reading →

Thrive Leads Plugin – Be Aware Before You Buy…

thriveleadslogoI’ve been testing the Thrive Leads plugin on my own sites for a few weeks now and in this post I’m going to set out my findings.

As a result I hope you can make a more informed choice as to whether this plugin is for you or not.

First, 2 important points:

POINT 1: Regular readers will know I am a huge fan of Thrive Theme’s products (especially Thrive Architect – previously called “Content Builder” – which I use all the time).

This said Thrive Leads is something different, as we’ll see below.

POINT 2: If like me you are a Thrive Themes Member, meaning that you have access to all the new themes and plugins that they produce, then the Thrive Leads Plugin is FREE for you and will have already been added to your account.

If you’re a customer but not sure, login to your Thrive Themes account here and check in the product downloads section as you obviously don’t want to pay for the same thing twice!

Ok, so what is Thrive Leads all about, what does it do and, most importantly, is it actually worth using?

(1) What Is Thrive Leads?

Continue Reading →

EU VAT Changes Jan 1st – The Problems And My Solution…

UPDATE: Jan 23rd, 2015:

1) JVZoo (Fabulous!)
Of all the selling platforms out there JVZoo’s response to the EU VAT rules has been the most innovative and in my opinion it provides the most complete solution.

As a product vendor you can:

a) Block Countries
This is “Solution 4” in my original blog post below. Particularly useful for UK vendors who sell only a tiny amount into other EU countries – by switching off these sales you don’t have to register for MOSS and you can bypass all of the associated admin work.

[A potential issue here are the anti-discrimination laws in the EU. As I understand it (I am not a lawyer and could be wrong) an EU based business can’t refuse digital sales to customers in other EU countries without a valid reason. I’ve yet to see examples of “valid” reasons or “non-valid” reasons, or indeed any qualified clarification on this – if you have any ideas please do leave a comment!]

…or if you do wish to sell into the EU…

b) Choose to charge VAT or not (obviously switch this on to be compliant with the Jan 1st rules!)

c) If you enable VAT, whether to charge by vendors country or, to be compliant with the rules, customers country.

d) Allow customers to manually override their country (e.g., live in UK but buying in France)

e) Download full reports of transactions by country which can be uploaded into your MOSS account.

In my view this is a brilliant set up and definitely good news: If you want to sell into the EU then it makes the bureaucracy much less time consuming. But if you’d prefer to bypass the admin work altogether then you can simply opt out by switching off all sales to EU countries.

2) WarriorPlus (Disappointing!)
I queried what WarriorPlus are planning to do in response to the rules and they implied that they have no plans to change, at least in the short term.

Essentially if you want to use WarriorPlus to sell into the EU then you need to set up individual tax rates inside PayPal. This is a manual process and of course puts the entire burden on each vendor.

I also asked about a country blocking feature which they said they would consider but again, no firm plans on this to my knowledge.

So in contrast to JVZoo a disappointing response from WarriorPlus I would say.

3) Clickbank (Already Compliant!)
As mentioned in the post below Clickbank has always charged the correct sales tax for every region in the world.

Since they effectively sell your product for you (unlike PayPal, WarriorPlus, JVZoo etc) the responsibility lies with them not you.

So literally nothing changes when it comes to the Jan 1 st EU VAT rules and happy days if, like me, you use Clickbank a lot in your business!

4) UK Government Flow Chart
The UK government have published a handy flow chart to clarify the VAT rules. Here’s a link to it (opens in new window).

ORIGINAL BLOG POST IS BELOW – Ideal for getting up to speed if you’re not yet clear on all this stuff!

This post is most applicable to those of us who live in the EU and especially the UK.

I am not a qualified accountant so this is not advice, only my opinion and nothing more 🙂

So, what is happening?

Currently, if a business sells a digital product (ebook, membership site subscription, software etc) VAT (i.e., sales tax) is charged based upon the country where the business is located.

This has led to a lot of tax avoidance by larger companies.

For example, corporations like Apple, Amazon, Microsoft and many others have previously located their EU businesses in Luxembourg where VAT on eBooks is 3%.

This rate has applied to sales in ANY country in the EU. Even though the rates in most of those countries are higher.

To clamp down on this the EU are, from Jan 1st, changing the rules so VAT is charged based upon the buyer’s location.

So continuing with Luxembourg as the example:

Currently: Luxembourg registered business sells to a UK customer. VAT is 3% (Luxembourg’s “Super Reduced Rate”)

From Jan 1st: Luxembourg registered business sells to a UK customer. VAT charged will be 20% (UK’s rate)

It’s certainly a big shake up with Luxembourg set to lose 70% of its VAT revenue while the UK is set to gain £300 million ($480 million) per year!

What’s the problem for small online businesses?

Continue Reading →