I’ve had a few questions about the new Google “mobile friendly” search ranking changes that are coming along on April 21st.
As with all of Google’s updates, a lot of detail and analysis has been written already. Just search for “Google update mobile” and you’ll find no shortage of advice.
Also (as usual) many SEO companies and internet marketers are seeking to cash in by selling products about how best to deal with forthcoming changes.
These are often accompanied with grave warnings about what will happen to you if you fail to act.
So, what is my take?
Well, if it’s okay with you, let me first tell you what I’m doing about it so you can see where I’m coming from.
Then, I’ll outline my advice.