Lessons From My First Ever Live Event

by Rob on March 14, 2014

live eventEven though I’ve spoken many times at other people’s live events, until last weekend I had never put on one of my own.

As with doing anything for the first time there is a big learning curve to transcend.

So in this post I’d like to share with you a few tips and pointers to consider if you are looking to put an event on yourself.

Some are simple and some are more subtle but I hope all together they give you some good food for thought…

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2014 Versus 2010 – Easier Or Harder?

by Rob on February 19, 2014

2014 verses 2014I’ve heard all sorts of tales regarding what went on in the “old days” of internet marketing.

In fact, some of the stories, such as how easy it was to rank in Google by artificially stuffing articles full of keywords make it sound like the Wild West!

But these kinds of things, to me, are really just anecdotes.

I can’t comment on them directly because I didn’t get started online until 2010.

Before that I was tucked up in the corporate world, completely unaware of what internet marketing was. I was commuting and working to pay the bills as the vast majority of the population in the developed world still are.

This said, I do think it is worthwhile comparing how things were in 2010 to now, 2014. Not least because it is all too easy to lose perspective on the current state of play we find ourselves in.

Doing full justice to this comparison would probably take a 20,000+ word essay so instead here are some thoughts that you might be able to relate to.

1) Traffic

In 2010 virtually every beginner’s course I came across told you to get traffic by either:

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Your Topics Covered… (Bit of an Epic!)

by Rob on January 16, 2014

In my last blog post I asked for suggestions of topics to cover on the blog.

Thank you very much for all your comments – it was really overwhelming and I really appreciate it :-)

And congratulations to Yvonne Finn who was the randomly picked winner of the contest. It’s only a small prize but I hope that you’ll spend your $50 Amazon Gift Card wisely Yvonne!

As you would expect a whole host of topics and questions were raised in the comments.

Trying to write a blog post which covers them all would make pretty difficult and convoluted reading so I apologise in advance if you asked a question which is not covered here.That’s actually quite likely I know but I promise at some stage we’ll return to the other issues in the future.

Here is an overview of the some of the main issues that were raised:

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writers blockWell, it happens to everyone….

I sat down this afternoon to write a new blog post and I just couldn’t get the words down.

After about 150 words I quit.

My topic (on sales pages) was just not coming out the way I wanted it at all.

So I right clicked on the Word file I was working in and selected “Delete”.

However, with every challenge in life, big or small, there’s always another way!

Not only that but one of the best things you can do is to listen to your audience.

“Listening” in forums, blog comments, emails and online surveys is a fantastic source of inspiration.

So here’s what I’m proposing…

1) In the section below drop a quick comment and let me know what you would like me to cover in the next post here on the Gain Higher Ground blog.

It can be anything to do with starting and growing your web business: What’s your top traffic source? How do create a product? How do you get started with outsourcing? How do you create sales pages? How do you manage your time?

Basically, your number one most burning question!

2) I’ll pick a topic that is suggested and publish a written or video blog post on it next week.

3) As an incentive (and a bit of fun :-)) I’ll send a $50 (£30) Amazon Gift Card to a randomly picked commenter.

Please comment by Sunday January 12th (which also happens to be my 38th birthday) and I’ll announce the winner in next week’s blog post.

Thanks in advance for your contribution and I’m looking forward to reading the suggestions! Kind regards, Rob :-)


22 Fabulous Web Business Tools For 2014

by Rob on December 12, 2013

I’ll keep the introduction for this particular post short and concise.

What you see below is a list of the tools I regularly use in my online business.

Take a look through and please do comment below if you use and like any tools that you can recommend to other readers which I didn’t include in my list.

If you’d prefer here is a handy PDF version that you can save to your computer:

Right Click, Save As… To Download The PDF

Ok, here we go…

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membership sitesDuring my time online the topic of membership sites comes up again and again.

It seems everyone and their dog wants one!

The reason of course is fairly obvious: Who wouldn’t want a recurring revenue stream generated by loyal customers paying you each and every month?

Recently, I was approached by someone who asked the following:

“What niches and topics of interest are suitable for a membership or recurring billing type model?”

This is a fine question and one that we could go into in an awful lot of detail.

Instead though, I would like to share with you a little trick.

The 10 Second “Trick”…

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If you’ve followed me for a while you’ll know that one of my traffic sources is affiliates.

The basic principle is simple:

1) You create a product
2) Publish it on an affiliate network like JVZoo or Clickbank
3) Allow other people to send traffic to your sales page in return for a percentage commission on sales that they make

There are loads of really effective strategies that you can use to encourage people to sign up as affiliates and send you traffic. And when you get these hooked up this traffic source can be immensely powerful in any niche.

I’ve personally had well over 100,000 visitors sent to me using this method with some amazing results.

However, like with anything in business and life, not everything always goes occurring to plan….

What Went Wrong

I logged into one of the affiliate networks that I use (JVZoo) and saw this:

Banned Affiliate JVZoo

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10 websites to get more traffic fromIf you ask anyone with a website what their biggest challenge is they will usually say, “Getting more traffic.”

Getting traffic is a big topic and we’ve covered this many times both on this blog and also in the members area.

But here’s the basic problem in 90% of cases:

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Toolbox 4 WordPress Themes And PluginsI’ve recently had a lot of questions about exactly which tools I use to create squeeze pages, sales page and membership sites.

I think these have been prompted in part by my recent post explaining that I am not using OptimizePress 2.0 in my business.

So here are 4 short videos which walk you through the key WordPress tools (3 plugins and 1 theme) that I use.

I’ve also included some real life examples and split testing results which I think you’ll find interesting ;-)

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This weekend just gone I joined around 70 others to attend an Neuro-Linguistic Programming (NLP) training course in London.

If you’re curious about NLP then I hope this post will shed some light on the subject so you can make a better decision on whether it is worth pursuing for yourself.

Also, I should state the obvious here which is that I’ve only gone on a 2 day workshop and this post is purely here to pass on a few things I learned. It’s purely my take and nothing more!

What actually is NLP?

If I’m asked this question by a friend here’s what I’d say:

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