email list buildingAre you sick of hearing the phrase, “The money is in the list”.

To be honest, I am.

But I have to say that unlike many of the urban myths that are peddled by some in this business, it is completely and utterly true.

So let’s take a look at the list building topic in a straightforward question and answer style!

Q: Why is building a list so important?

Click To Continue…

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You’re NOT The Only One…

by Rob on April 24, 2013

you are not aloneThe road in setting up any business – online or offline – is very bumpy indeed.

What I’ve learned since I started out in my 3 years online is that yes there are easy ways and shortcuts and it is worth investing some of your time and money in learning and receiving good advice from those who have gone before you.

However, it’s just impossible to eliminate all difficulties from your life and whatever you do these bumps in the road will still keep “coming at you”.

For many people starting out I’ve noticed they can get severely diseffected and demoralised by the problems they face and many of course, just give up blaming either bad luck, bad timing or simply themselves (“I’m just not up to this”).

What contributes to this is that a lot of us feel alone with the issues we face, especially online because when you start out it literally is just you and the computer!

Not only that but people look towards successful people (the folks that are where they would like to be) and everything seems so rosy. They appear relaxed, knowledgeable and polished in their approach.

When I was looking to start a business of some kind (and before I focused in on the internet as the model I wanted to follow) I attended a seminar where a very well known business person from the TV show Dragons Den was giving a presentation.

What really struck me was how candid and frank he was about the struggles he’d had.  For example, he explained how it took him years to turn his small business into a medium sized one: Winning contracts, then losing them, employees deserting at critical times, etc etc

But to look at his designer suit and relaxed demeanour you would have never guessed this was the case!

Since then I’ve attended many events and meetups where I’ve been able to speak with successful business people. And guess what? The story is exactly the same every time.

There isn’t a SINGLE person who is successful who hasn’t experienced challenges, potential “show stoppers” and seemingly insolvable problems along the way.

So I just wanted to let you know that you are not the only one!

In the last 12 months I’ve experience countless challenges, problems and difficulties ranging from corrupt websites, to miscommunications with joint venture partners and traffic failures.

If you follow me on this blog you’ll know I do write about some of these (e.g., here) as well as my successes. But obviously even I don’t share everything!

So I think this is worth pointing out and also my attitude in dealing with challenges:

1) I always try and adopt a “whatever it takes” attitude

2) I remember that every challenge I face whether technical or strategic is yet another point when someone else would quit thinking, “Oh, this is all just to hard.”

So if you keep this in mind then you’ll realise that every bump in the road is actually yet another opportunity to get ahead and progress forward.

Not only that but with this correct mindset you can do so with increased confidence so that – despite what you may feel in weaker moments – you are actually more than capable of overcoming challenges in the future and achieving whatever you wish.

Agree/Disagree? Would LOVE to hear your thoughts, comments and experiences and recommendations on this! Please help spread the word by Tweeting and Liking if you enjoyed this. Let’s talk below… :-) Rob

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Baffled By BusinessI’d like to share some of the problems that prevented me making any money whatsoever for around 7-8 months after I began online almost exactly 3 years ago. I’ll also explain how I overcame them by giving some recommendations for each.

It’s quite interesting for me to see how my thinking and understanding of how to start and build a successful web business has changed over time.

But more importantly I hope you’ll be able to get a lot out of this because from talking to others I’ve learned that most people face the same challenges that I’ve experienced.

Let’s dive in with 7 things I was baffled by when I started out:  Click To Continue…

Here’s a superb tool I wanted to make you aware of!

Photoshop (the professional standard graphics software) costs hundred of dollars. On the other hand this is super powerful and totally FREE!

In the video I show you how to use it to create a header for your website.

Please Click PLAY Below:

Get the Flash Player to see the wordTube Media Player.

Did you enjoy this? If so, please LIKE and TWEET. Drop a comment below too – your thoughts are always welcome! :-) Cheers, Rob

The Good Old Days?

by Rob on March 12, 2013

The Good Old DaysAs you know the internet changes rapidly.

Many profitable strategies that worked 5 years ago no longer work today.

Equally, what works today may not be viable in 1-2 years time.

I’ve noticed this can cause a lot of anxiety and worries for many people, especially those that are starting out with their online businesses.

Actually, when I began in 2010 I also worried about whether I’d “missed the boat” and if it was really possible to achieve success.

Today, I am fortunate to have the benefit of hindsight so let’s explode the myth of the “Good Old Days” by first looking at some common concerns that I’ve heard from people:    Click To Continue…

Here’s a lovely little tip which will take you less than 60 seconds to set up but has BIG benefits!

Please click PLAY below to see it….

Get the Flash Player to see the wordTube Media Player.

Did this help you? Please Like & Tweet if you enjoyed this and drop a quick comment below, I’d love to hear from you! Cheers, Rob. :-)

Nostalgia, Kickstarter & Creating A Tribe…

by Rob on February 21, 2013

Recently, I experienced one of the most powerful human emotions…

Nostalgia

It came about when I discovered a project on Kickstarter which was raising funds to create a new version of a computer game called Elite which I used to love when I was a kid (on the BBC Micro for anyone who remembers!).

To back up here for a moment, if you aren’t aware then Kickstarter is a website that acts as a funding platform for creative projects.

For example, if you’d like to raise funds to have a bench installed in your local park (like this) then you can use the site to do exactly that.

People who pledge money don’t get a financial return on their investment but they get some level of access to what is accomplished by the project: Use of the bench in the park or, in my case, a free copy of the new Elite game.

Why is this relevant, Rob?

Click To Continue…

Split Testing, Testing, 1, 2, 3…

by Rob on February 6, 2013

Split TestingA really important thing to do in your business AND life is to test.

When it comes to building your web-business usually people think of split testing.

If you don’t know, split testing works like this:

1. Set up a web page (say a squeeze page which asks for an email address in return for delivery of a free report)

2. Duplicate that web page and make a small change. For example, try a different headline or the image.

3. Send traffic from any source you like (here are ones that I use). The traffic must be “split” – hence the name of this process – between the two pages.

4. See which page converts the best (e.g., which page produced the most sign ups?)

5. Get rid of the worst converting page, keep the other one, produce a new variation of it and repeat this process from step 3.

The steps above are called “AB Split Testing” as you are testing two version of the same page; version A and version B.

Now, split testing is something that people talk about a lot but most are guilty of not really doing it enough. And this includes me!

However, it’s EXTREMELY powerful. Quite often you can double your conversions on a particular page which, other things being equal, means a doubling of your profit.

When you consider that it really doesn’t take a lot of work to do this (see below for the tools I use) then you’ll see why I highly recommend you start testing if you are not already.

Even better, split testing is a lot of FUN!

Split Testing Examples

1. Squeeze Page Split Test  Click To Continue…

I’ve Moved….

by Rob on January 22, 2013

Location Independence Internet LifestyleOne of the key benefits of having your own online business is supposed to be location independence.

In the extreme it’s the notion of sitting on the beach and having an “F5 refresh” party watching the money rolling into your bank account.

Of course, this is far from reality:

1. Most web business owners either work from home (as I have done since late 2010) or have their own office that they work from.

2. In order to sit back and watch the money roll in, you’ve got to put in a lot of time and effort first (funny how some people forget this isn’t it?!)

Now, this said, during my time online I have run my business from remote locations. I’ve sat in hotel bars and reception areas with my laptop and a coffee making quite a bit of money in locations including New York, Miami, Amsterdam, Barcelona and Montpellier.

However, I could only do that because I’d put the work in first before I jetted off!

In general though, for 90%+ of the time I work from Click To Continue…

Banner Ads On Your Site

by Rob on January 7, 2013

banner adsWhen I started out online in 2010 I was told to:

1. Find a profitable niche
2. Set up a blog
3. Place affiliate banners on the sidebar of the blog to earn money

This method is flawed and if you follow it you’re unlikely to make any money at all (read on to find out why).

Despite this I still see marketers teaching this and many more newcomers following it.

I can understand why because it seems like a reasonable plan at first sight. Surely a proportion of your visitors will click on the banners and buy the product that the banner is being linked to?

Well, if you have TONS of traffic, yes, you can make sales in this way.

But let’s look at the math (or maths depending on where you live in the World :-) ): Click To Continue…